Ωmega Consulting

Verba volant scripta manent, says the ancient Latin proverb. In the digital age this assumption has lost its original meaning. On the Internet, words bounce and land like boulders, even when they are not written down. Every sentence uttered incautiously can offend the susceptibility of interlocutors and become viral, with negative repercussions for the reputation of the brand. Interacting with your audience can be "a real challenge", if you do not adopt the principles that guide effective corporate communication. Developing an institutional communication plan, with precise rules and a careful multi-channel strategy, is a rewarding choice for both private companies and for Third Sector entities and public bodies. Especially when operating in crucial contexts such as Healthcare, Social Security, Economic and Social Welfare Policies, which more than others must ensure citizens efficiency, transparency, timely and correct information.

Brand identity, values and credibility
Institutional communication must embody the brand's philosophy and be able to convey its values. It is not aimed at selling a product or promoting a service, but aims to define the corporate identity. Every word, written or spoken, must reflect the company's vision. Every action, online and offline, must be the result of careful planning, aimed at consolidating the brand's credibility and building a relationship of trust with the target audience. In this process, it is essential to obtain the consent of the so-called stakeholders. These are people, groups and organizations directly involved in the company's projects and activities (customers, partners, shareholders, employees, etc.), who can positively influence the public's perception through their opinions.